PART I THE FUNDAMENTALS 1
1 Attract More Business 3
2 Environment and Finding Your Strength 7
3 Your Routine Matters 13
PART II SHOW ME THE MONEY 27
4 The Bowtie 29
5 The HOP Method 33
6 Online Lead Generation 41
7 Social Media 59
8 Your Database 75
9 Farming 83
10 Client Events 107
11 Open Houses 119
12 Door Knocking 129
13 Cold-Calling 141
14 Networking 165
PART III CONCLUSION 173
15 Your Priorities 175
16 The Process 181
17 Building Your Virtual Staff 189
18 Building a Real Estate Team 199
19 The Future of Real Estate 219