Starting a Business All in One For Dummies

Chapter 1: Your Business in Context An Overview of Feasibility Analysis Understanding Your Industry Researching an Industry Defining Your Market Niche Zeroing In on a Brand-New Product Chapter 2: Refining and Defining Your Business Idea Recognizing the Power of a Good Idea Brainstorming New Business Ideas Identifying Business Opportunities Putting a Promising Idea to the Test Chapter 3: Creating a Business Model Identifying Who Needs a Business Model Common Aspects of All Business Models Business Models in Their Simplest Form Examples of Business Models Finding Success with a Business Model Chapter 4: Finding Your Target Market Gauging the Target Market Determining Industry Attractiveness Looking for Niche Attractiveness Checking Out Customer Attractiveness Finding Your Place on the Industry Value Chain Chapter 5: Considering a Franchise Understanding What a Franchise Is Recognizing the Importance of Brands in Franchising Identifying the Three Types of Franchising Being Aware of the Roles and Goals of Franchisors and Franchisees Reviewing Franchise Relationships Nuances of the Franchisor/Franchisee Relationship Considering the Pros and Cons of Franchising