Starting an Online Business All in One For Dummies
Starting an Online Business All-in-One For Dummies by Shannon Belew and Joel Elad
Đặt in màu tại HoaXanh. Sách màu, 11 sách trong 1, 915 trang chia làm 2 cuốn.
- 350,000đ
- Mã sản phẩm: ST7300
- Tình trạng: 2
Book 1: Start-Up Essentials . 5
CHAPTER 1: Starting from Scratch. 7
CHAPTER 2: Turning Ideas into a Viable Internet Business. 17
CHAPTER 3: Getting Real: Creating a Usable Business Plan. 31
CHAPTER 4: Funding Your Online Business. 41
CHAPTER 5: Creating Policies to Protect Your Website and Customers. 59
CHAPTER 6: Setting Up Shop: What You Need for Online Efficiency. 67
Book 2: Legal and Accounting. 83
CHAPTER 1: Minding the Law. 85
CHAPTER 2: Choosing the Right Foundation: From Partnerships to Corporations . 95
CHAPTER 3: The Trademark-and-Copyright Two-Step . 103
CHAPTER 4: Accounting for Taxes (and Then Some). 111
Book 3: Website Functionality and Aesthetics. 135
CHAPTER 1: What’s in a (Domain) Name? . 137
CHAPTER 2: Designing for User Experience . 151
CHAPTER 3: Building a Site Without Spending a Fortune. 169
CHAPTER 4: Finding the Host with the Most. 193
CHAPTER 5: Developing Content That Satisfies Visitors and Search Engines. 201
CHAPTER 6: Going Beyond Beta and Launching Your Site. 215
Book 4: Online and Operating. 223
CHAPTER 1: Determining Your Revenue Model. 225
CHAPTER 2: Making Money with Affiliate Programs . 249
CHAPTER 3: Turning Information into Profit: From E-Books to Webinars. 261
CHAPTER 4: Paying with the Right Payment Options. 275
CHAPTER 5: Putting the (Shopping) Cart before the Horse . 285
CHAPTER 6: Taking Inventory. 301
CHAPTER 7: Fulfilling Expectations and Orders . 309
Book 5: Managing Security Risks. 331
CHAPTER 1: Understanding Security and Your Risks. 333
CHAPTER 2: Developing a Plan: Security and Business Continuity. 343
CHAPTER 3: Spotting and Thwarting Hackers and Net-Thieves. 357
CHAPTER 4: Locking Down Your Site and Your Business. 377
Book 6: Online Marketing Basics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .387
CHAPTER 1: Jump-Starting Traffic and Driving Sales. 389
CHAPTER 2: Your Own Public Relations for the Web. 403
CHAPTER 3: Web Marketing at Work . 417
CHAPTER 4: Converting Browsers to Buyers. 443
CHAPTER 5: Analyzing and Monitoring Your Customers. 463
CHAPTER 6: Mastering Search Engines, Optimization, and Rankings. 487
Book 7: Retail to E-Tail. 509
CHAPTER 1: Expanding Online to Keep and Grow Customers. 511
CHAPTER 2: Managing the Differences between In-Store and Online Commerce. 529
CHAPTER 3: Window Dressing for the Online Display. 541
CHAPTER 4: Making In-Store Customers Loyal Online Shoppers . 549
CHAPTER 5: Revving Up with Mobile Marketing, Social Media, and More. 559
CHAPTER 6: Troubleshooting the Transition to Online Retail . 577
Book 8: E-Commerce Fundamentals. 589
CHAPTER 1: Starting Up with E-Commerce Functionality. 591
CHAPTER 2: Mastering the Amazon. 601
CHAPTER 3: Web-ify Your Store with Shopify. 613
CHAPTER 4: Making eBay THE Way. 629
Book 9: E-Business for the Nonprofit. 647
CHAPTER 1: Raining Donations: Fundamentals for Online Giving. 649
CHAPTER 2: Adding Online Moneymakers to an Existing Site. 659
CHAPTER 3: Growing an Active Donor Base: Your Virtual Community. 677
CHAPTER 4: Identifying Online Marketing Strategies That Fit the Cause. 689
CHAPTER 5: Legal Considerations for Nonprofit Organizations . 699
Book 10: E-Commerce Trends and
Market Opportunities. 707
CHAPTER 1: Discovering Niche Markets. 709
CHAPTER 2: Building Business via Social Commerce. 717
CHAPTER 3: Evaluating the SaaS Model: Selling Software and Apps. . . . . . . . . . . . . . . . . . . . . 737
CHAPTER 4: Generating Opportunities through the Generations: Millennials,
Boomers, and Beyond. 747
Book 11: E-Commerce Advanced. 763
CHAPTER 1: Mapping the Digital Buyer’s Journey. 765
CHAPTER 2: Getting Personal with Content Marketing. 775
CHAPTER 3: Listening to the Voice of the Customer. 793
CHAPTER 4: Overhauling an Aging Online Business . 809
CHAPTER 5: Expanding Products to Increase Stagnant Sales . 823
CHAPTER 6: Transitioning a Small Site into Big Business. 833